Hi, my name is Sharyn Chalton. I call myself a ‘creative artworker’ now, but I used to be known as a ‘typesetter’. My skills have evolved, along with changes in the industry, from digital typesetting through to artwork production for digital and print publication. With many years experience in advertising and design agencies as well as printing and prepress companies, I have worked on all types of artwork including corporate, retail, point-of-sale, packaging, press ads and large format/outdoor advertising.
I put myself at the technical rather than creative end of the artwork scale, so I prefer to leave branding and identity design to more creative types; however with an already established brand I can produce great looking collateral, that is technically accurate and functional.
This technical leaning also means I know how to get the most out of production software, simplifying the production of multi-page projects like annual reports and retail catalogues. And it underpins my affinity for working with dielines and cardboard construction.